In the dynamic world of digital marketing, staying at the forefront of emerging trends is necessary for businesses. One such trend that has garnered widespread attention is retargeting. But what is retargeting (Retargeting คือ, which is the term in Thai), and how are successful businesses using it to their advantage?

Retargeting, in simplest terms, is a form of online advertising that helps businesses stay in front of bounced traffic after they leave their website. It is a powerful tool to keep your brand within the reach of your potential customers, even when they are not on your website. Essentially, it’s like gently nudging your audience, saying, “Hey, remember us? We still have those products or services you were interested in.”

In this post, we’ll delve into some successful examples of how businesses use retargeting to boost their sales.

· Amazon’s Retargeting Mastery

Amazon is a prime example (pun intended) of a company that excels in retargeting. Have you ever browsed a product on Amazon and noticed ads for the same product popping up on different websites or social media platforms? That’s Amazon’s retargeting strategy at work. It’s a way of reminding you about what you are interested in, enticing you to return and purchase.

· Zappos and the Power of Persistence

Zappos, the online shoe and clothing retailer, has turned retargeting into an art form. Their strategy is persistence – they continuously show you products you’ve viewed until you finally give in and purchase. Their retargeting efforts significantly boost their conversion rates, demonstrating the potential power of an ongoing retargeting strategy.

· The Personal Touch of Airbnb

Airbnb brings a personal touch to its retargeting campaigns. If you’ve browsed their listings but left without booking, you’ve likely encountered their retargeting ads. Airbnb shows ads featuring the property you were interested in, adding a sense of personalization that makes their retargeting ads more effective.

So, what is retargeting to these successful businesses? It’s an indispensable strategy to boost sales, increase brand visibility, and improve conversion rates. They realize that not every customer will convert on their first visit, and retargeting is the ideal way to reach out to these potential customers and entice them back to their website.

The key takeaway is that retargeting should not be an afterthought in your marketing strategy. Instead, it should be an integral part of engaging your audience and boosting sales. Every business will have a unique retargeting strategy based on its audience and products, but the examples above show that retargeting can yield significant results with creativity and persistence.